DB Post: Many surveys confirm the public’s perception of CEO’s of large corporat

Question

DB Post: Many surveys confirm the public’s perception of CEO’s of large corporations as illustrated in the survey highlighted in the Introductory lecture notes (Survey links are posted below). Why does the public have such a poor perception of our business leaders? Is this perception justified? How can our business leaders improve their public image? Explain.

1) http://www.mediaresearchak.org/gallup_poll.htm

2) http://www.gallup.com/poll/124628/clergy-bankers-new-lows-honesty-ethics-ratings.aspx

3) http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx

Explanation / Answer

Generally, public has poor perception about our business leaders because business leaders speak up about that customers growth is their ultimate goal. However, at the time of results and in dividend distribution the same cannot be seen. So, they speak something else and do something else. They are only worried about theis own profits.

Also, in big scams or scandals it is the hand of generally the leaders. They help the other people to successfully complete some forgery or fraud. They are sometimes equal portners in fraud. So, prople nowadays do not have faith in them.

Business leaders have to create a trustworthy image. They have to work for the sake of people and society and not just for themselves. This is how they can clean their image.

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