What can a letter to a consumer post-purchase telling the consumer they have cho

Question

What can a letter to a consumer post-purchase telling the consumer they have chosen their purchase wisely possibly do for a consumer?

Question options:

1)

Reduce cognitive dissonance

2)

Enable a clearer vision of the purchase in the mind of the consumer

3)

Increase social media traffic

4)

Encourage consumers to post positive feedback on the company blog.

1)

Reduce cognitive dissonance

2)

Enable a clearer vision of the purchase in the mind of the consumer

3)

Increase social media traffic

4)

Encourage consumers to post positive feedback on the company blog.

Explanation / Answer

Through post-purchase communications companies try to reduce cognitive dissonance. Cognitive dissonance is state of mind where consumer feel whether he or she has taken right decision for buying this product.

Hence, Option 1) Reduce cognitive dissonance

is the correct answer.

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