A company that relies on Internet-based advertising linked to key age demographi

Question

A company that relies on Internet-based advertising linked to key age demographics wants to understand the relationship between the amount it spends on this advertising and revenue (in $). Complete parts a through c below. a) Which variable is the explanatory or predictor variable? ( A. Since the company wants to predict advertising expenditure from revenue, the explanatory variable is revenue. B. Since the company wants to predict revenue from advertising expenditure, the explanatory variable is revenue C. Since the company wants to predict advertising expenditure from revenue, the explanatory variable is advertising expenditure D. Since the company wants to predict revenue from advertising expenditure, the explanatory variable is advertising expenditure. b) Which variable is the response variable? O A. Since the company wants to predict revenue from advertising expenditure, the response variable is advertising expenditure. O B. Since the company wants to predict revenue from advertising expenditure, the response variable is revenue. O C. Since the company wants to predict advertising expenditure from revenue, the response variable is revenue. O D. Since the company wants to preaict aavertising expenditure from revenue, the response variable is advertising expenditure.

Explanation / Answer

Solution:-
a) option D. Since the company wants to predict revenue from advertising expenditure,the explanatory variable is advertising expenditure

b) option B. Since the company wants to predict revenue from advertising expenditure,the response variable is revenue.

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