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In a market research study, members of a consumer test panel are asked to rate t

ID: 2909111 • Letter: I

Question

In a market research study, members of a consumer test panel are asked to rate the visual appeal (on a 1 to 10 scale) of the texture of dashboard plastic trim in a mockup of a new fuel cell car. The manufacturer is testing four finish textures. Panelists are assigned randomly to evaluate each texture. The test results are shown below. Each cell shows the average rating by panelists who evaluated each texture. Research question: Is mean rating affected by age group and/or by surface type?

  Mean Ratings of Dashboard Surface Texture

(b) Fill in the missing data. (Round your SS values to 3 decimal places, F values to 2 decimal places, and other answers to 4 decimal places.)

   

  Mean Ratings of Dashboard Surface Texture

  Age Group Shiny Satin Pebbled Pattern   Youth (under 21) 6.5        6.1        5.5        4.4          Adult (21 to 39) 5.3        5.9        6.5        5.7          Middle-Age (40 to 61) 4.6        5.1        6.8        5.2          Senior (62 and over) 3.4        4.7        6.2        4.6       

Explanation / Answer

SUMMARY

Count

Sum

Average

Variance

Youth(under 21)

4

22.5

5.625

0.835833

Adult

4

23.4

5.85

0.25

middle

4

21.7

5.425

0.909167

Senior

4

18.9

4.725

1.315833

Shiny

4

19.8

4.95

1.683333

Satin

4

21.8

5.45

0.436667

Pebbled

4

25

6.25

0.31

Pattern

4

19.9

4.975

0.349167

ANOVA

Source of Variation

SS

df

MS

F

P-value

F crit

Rows

2.836875

3

0.945625

1.547211

0.26859

3.862548

Columns

4.431875

3

1.477292

2.417112

0.133544

3.862548

Error

5.500625

9

0.611181

Total

12.76938

15

SUMMARY

Count

Sum

Average

Variance

Youth(under 21)

4

22.5

5.625

0.835833

Adult

4

23.4

5.85

0.25

middle

4

21.7

5.425

0.909167

Senior

4

18.9

4.725

1.315833

Shiny

4

19.8

4.95

1.683333

Satin

4

21.8

5.45

0.436667

Pebbled

4

25

6.25

0.31

Pattern

4

19.9

4.975

0.349167

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