The dataset includes seven variables as follows: Variable Name in Dataset Descri
ID: 3049566 • Letter: T
Question
The dataset includes seven variables as follows:
Variable Name in Dataset
Description
caseno
The number of respondent
usergr
Usage rate
sex
Gender
awarenes
Awareness of the Nike Free series
attitude
Attitude toward the Nike Free series
preferen
Preference of the appearance design of the Nike Free series
purchase
Intention to purchase in the next three month
The measurements scale for each variable are as follows:
Variable Name in Dataset
Description
caseno
Each respondent was assigned a number from 1 to 45
usergr
1 = Light users
2 = Medium users
3 = Heavy users
sex
1 = Female
2 = Male
awarenes
A scale from 1 to 7:
1 = Lowest awareness
7 = Highest awareness
attitude
A scale from 1 to 7:
1 = Very negative
7 = Very positive
preferen
A scale from 1 to 7:
1 = No preference
7 = Most preferred
purchase
A scale from 1 to 7:
1 = Definitely would not buy it
7 = Definitely would buy it
Question
1. What are the measurement scales (Nominal, Ordinal, Interval, or Ratio) of the following variables? Please add your answers to the table below.
Variable
Measurement Scale
The numbering system of Nike Free running shoes
caseno
usergr
sex
awarenes
attitude
preferen
purchase
Variable Name in Dataset
Description
caseno
The number of respondent
usergr
Usage rate
sex
Gender
awarenes
Awareness of the Nike Free series
attitude
Attitude toward the Nike Free series
preferen
Preference of the appearance design of the Nike Free series
purchase
Intention to purchase in the next three month
Explanation / Answer
Nominal applies to data that consists of names,labels or categoreis
ordinal level of measurement applies to data that can be arranged in order
intervaal to data that can be arranged in order.additon and differences between data values are meaningful
Ratio level of measurement applies to datatht can be arranged in order.Ratios of data values are meaningful
The numbering system of Nike Free running shoes Ratio caseno interval usergr ordinal sex ordinal awarenes interval attitude interval preferen interval purchase intervalRelated Questions
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