3. Young Professional magazine was developed for a target audience of recent col

Question

3. Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its 2 years of publication, the magazine has been successful. Now the publisher is interested in expanding the magazine's advertising base. Potential advertisers continually ask about the demographics and interest of subscribers to Young Professional. To collect this information, the magazine commissioned a survey to develop a profile of its subscribers. The survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. As a new employee of the magazine, you have been asked to help analyze the survey results. The results are found in the Excel file named Young 3a. Develop a 95% confidence interval for the mean age, household income, proportion of subscribers who have broadband access at home, and for the proportion of subscribers who have children 3b. Would this magazine be a good place to advertise for companies selling educational software and computer games for young children? Justify our conclusions 3c. Would this magazine be a good place to advertise for online brokers? Justify our conclusions

Explanation / Answer

3. Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its 2 years of publication, the magazine has been successful. Now the publisher is interested in expanding the magazine's advertising base. Potential advertisers continually ask about the demographics and interest of subscribers to Young Professional. To collect this information, the magazine commissioned a survey to develop a profile of its subscribers. The survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. As a new employee of the magazine, you have been asked to help analyze the survey results. The results are found in the Excel file named Young 3a. Develop a 95% confidence interval for the mean age, household income, proportion of subscribers who have broadband access at home, and for the proportion of subscribers who have children 3b. Would this magazine be a good place to advertise for companies selling educational software and computer games for young children? Justify our conclusions 3c. Would this magazine be a good place to advertise for online brokers? Justify our conclusions

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