In an article in the Journal of Advertising , Weinberger and Spotts compare the
ID: 3059580 • Letter: I
Question
In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and the United Kingdom. They found that a substantially greater percentage of U.K. ads use humor.
(a) Suppose that a random sample of 371 television ads in the United Kingdom reveals that 141 of these ads use humor. Find a point estimate of and a 95 percent confidence interval for the proportion of all U.K. television ads that use humor. (Round your answers to 3 decimal places.)
(b) Suppose a random sample of 506 television ads in the United States reveals that 133 of these ads use humor. Find a point estimate of and a 95 percent confidence interval for the proportion of all U.S. television ads that use humor. (Round your answers to 3 decimal places.)
(c) Do the confidence intervals you computed in parts a and b suggest that a greater percentage of U.K. ads use humor?
(Click to select)NoYes , the U.K. 95 percent confidence interval is (Click to select)not aboveabove the maximum value
in the confidence interval for the U.S.
Explanation / Answer
In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and the United Kingdom. They found that a substantially greater percentage of U.K. ads use humor.
(a) Suppose that a random sample of 371 television ads in the United Kingdom reveals that 141 of these ads use humor. Find a point estimate of and a 95 percent confidence interval for the proportion of all U.K. television ads that use humor. (Round your answers to 3 decimal places.)
(b) Suppose a random sample of 506 television ads in the United States reveals that 133 of these ads use humor. Find a point estimate of and a 95 percent confidence interval for the proportion of all U.S. television ads that use humor. (Round your answers to 3 decimal places.)
(c) Do the confidence intervals you computed in parts a and b suggest that a greater percentage of U.K. ads use humor?
(Click to select)NoYes , the U.K. 95 percent confidence interval is (Click to select)not aboveabove the maximum value
in the confidence interval for the U.S.
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