2. U-botit.com is an electronic commerce company that sells music online. It kee

Question

2.

U-botit.com is an electronic commerce company that sells music online. It keeps a tab of what genre of music their registered customers buy. If u-botit.com were to use the data mining approach of association, which of the following actions would it take?

A. provide discounts to certain genre buyers where sales are less B. conduct surveys to customers to gauge customer satisfaction C. send recommendations to customers based on their buying habits D. classify the customers based on the genre of music they listen to

Explanation / Answer

Ans:

Option D is correct.

classify the customers based on the genre of music they listen to

In data mining, association rules are useful for analyzing and predicting customer behavior. They play an important part in shopping basket data analysis, product clustering, catalog design and store layout.

Association rules are created by analyzing data for frequent if/then patterns and using the criteria support and confidence to identify the most important relationships.

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