QUESTION 24 Which of the following is an example of content analysis? OCollege s

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QUESTION 24 Which of the following is an example of content analysis? OCollege students' percaptions on texting while driving Types of advertisements in sports magazines O Male and female differences in communication apprehension while talking on the phone Facial behaviors while deceiving QUESTION 25 Harley is in the process of developing rules of assigning attributes of the unit of analysis into categories for a content analysis project examining newspaper stories of the war in Iraq. What is Harley working on? Survey instrument O Content categories Experiment design O Defining universe QUESTION 26 OEasy access to subjects Doesn't represent the population O No need to rely on mathematical rules Very easy to do

Explanation / Answer

(24) Option 2 is correct.
Since context analysis is a method for summarizing any form of content by counting various aspects of the content. In this case, types of advertisements.

(25) Option 2 is correct.
Since units of analysis are the contents and they are being assigned into categories.

(26) Option 2 is correct.
A sample should be a representative part of the population. Non-probability sampling does not help us to achieve that since the sample is based on the subjective judgement of the researcher, rather than random selection.

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