This is an example of a poorly designed dashboard. It displays key performance m

Question

This is an example of a poorly designed dashboard. It displays key performance measures of a fictitious company. Various sales and profit measures are shown.

Comment on what does not work well in this dashboard, how to improve the design of the dashboard, choice of charts and the ability of this dashboard to communicate a story effectively.

Guidelines to follow for all DQs:

The word limit is 200 words.

You are asked to reflect on and respond to the above question

Your replies/answers should be thoughtful

You are to write your opinion about the topic in discussion and your response should have some originality.

Performance Dashboard Quantity Shipped by Ship Mode Tree map of Profit and Sales Profit and Discount Over time Category: Misc Category: Wood Sales: $836,154 Sales: $742,000 Profit: $145,455 Profit: $18,451 60 $15,000 Standard Class Category: Office Sales: $719,047 Profit: $122,491 40 $10,000 Profit.. $18,451 $145,455 First Class 20 $5,000 Profitability by Region $0 Region Central East South West 2012 2014 2015 Month of Order Date Sales forecast by region Sales Per customer by Sub Category Legend Sub-Category Region Category Ship Date Central East South West S350,000 Art $3,000.00 $300,000 Chairs $2,500.00 Copiers 250,000 Fasteners $2,000.00 Furnishings 200,000 Machines $1,500.00 Paper $150,000 Storage $1,000.00 $100,000 Tables $500.00 $50,000 $0 $0.00 Misc Office Wood Misc Office Wood Misc Office Wood Misc Office Wood 2011 2012 2013 2014 2015

Explanation / Answer

Here' the answer to the question with full concept. Please don't hesitate to give a "thumbs up" in case you're satisfied with the answer

Here are my comments on what' wrong with each graph and how to improve them:

1. The bubble chart regarding quantity shipped by Ship Model has a missing label, also isn't not data labelled, which means relative sizes are difficult to figure out betwen the classes

2. The red box may misrepresent the $18451 profit as a loss, and a lighter green shade would've been the right representation

3. Pie chart gives a contribution to the overall numbers, and here may not find the right usage. A bar chart would've been more precise.

4. Labels and legends of blue & orange aren't visible, which make the line graph not interpretable. We also don't know which of these 2 lines is represented on the primary and secondary y-axis

5. Aesthetically, the discountious line graph looks distracting

6. Too many sub-categories make the graph difficult to interpret, we may try clubbing non significant sub-categories to clean up the graph.

Overall, the graphs aren't also appropriately stacked and need to be re-sized systematically. Also, labels, legends need to be added. Color variation between these graphs is confusing, hence same color schemes should be used in every graph

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.