Each year Forbes ranks the world\'s most valuable brands. A portion of the data

Question

Each year Forbes ranks the world's most valuable brands. A portion of the data for 82 of the brands in the 2013 Forbes list is shown in Table 2.12 (Forbes website, February, 2014). The data set includes the following variables Brand The name of the brand The type of industry associated with the brand, labeled Automotive & Luxury, Consumer Packaged Goods, Financial Services, Other, Technology A measure of the brand's value in billions of dollars developed by Forbes based on a variety of financial information about the brand Brand Value (S billions): 1-Yr Value Change The percentage change in the value of the brand over the previous year Brand Revenue SThe total revenue in billions of dollars for the brand billions) Click on the datafile logo to reference the data. DATA ABLE 2.12 DATA FOR 82OF THE SMOST VALUARLE BRANDS Alliasz Fincd Services 143 45 Wells Fargol Services 91.2 .4 a. Prepare a crosstabulation of the data on Industry (rows) and Brand Value (8 billions). Use classes of 0-10, 10-20, 20-30, 30-40, 40-50, and 50-60 for Brand Value (8 billions). If an amount box does not require an entry leave it blank or enter "0" Brand Value (S billions) Industry Automotive & Luxury Consumer Packaged Goods Financial Services Other Technology Total 0-9.9 10-19.9 20-29.9 30-39.9 40-49.9 50-60 Total

Explanation / Answer

Answer:

Since you have provided the image and not data in some form it's really difficult to answer this question and do the analysis but here I'll try to explain you the concept and later on based upon the same you will be able to answer the question and do the computaion by your own:

a) This question is talking about the frequency distribution of the firms wrt their brand value:

so for ex, we have 5 observations

firm industry brand value

Accenture Other 10

IBM Other 3

BNY Finance 14

BoFA Finance 20

Cognizat Other 55

then you have 2 types of industry here 1 Other and 2 Finance and say you want to create the fre distribution at the 10's step of req then the ans will be on horizontally we have brand value and vertically we have Industry and we just need the count of the intersections

1-10 11-20 21-30 31-40 41-50 51-60

Other 2 0 0 0 0 1(i.e. Cognizant)

( i.e accenture and IBM)

Finance 0 2 0 0 0 0

(i.e BNY and BoFA)

b) Here in creating the freq distribution you need to determine a range and just explained in the bove example you can determine your own range based upon what the question is.'

So howmany firms in your data are from Automotive industry you need to sum the count of these firms so as explained in the a example here

Other --- 3 (3 firms fall in this Industry)

Finance ---2 (2 firms fall in this Industry) is my frequency distribution

c) Just as explained in the above question (b) you need to sum the count of the firms which are following in the given range of Brand value so as in the above example in a what I gave it would be

1-10 --- 2 (2 Firms fall in this range)

11-20 ---2

21-30----0

31-40----0

41-50-----0

51-60---1

d) since you have noticed that in b and c we have created frequency count wrt the Industry and brand value and it will help us to gauge the market scenario thet in my market howmany firms are there who have more than certain brand value and howmany firms are from a particular industry. So to understand the count of the firm wrt a particular group it helps.

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