A business campaign was designed to convince theater goers to use 3D glasses to

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A business campaign was designed to convince theater goers to use 3D glasses to watch really cool 3D movies. The extra cost would amount to $8.00 per ticket. The entertainment value appeared to be obvious and management thought people would flock to movie houses offering this type of movie. Before spending huge sums to advertise and invest in additional glasses and projectors, management tasks you with conducting a survey to determine the percentage of movie goers who would pay for this capability. a- Explain how you would determine how many randomly selected movie goers you would survey/contact and what is your number? b- What Confidence Level did you select? In your survey assume you found a sample (p) of 0.4626969 who would pay for this service. c- What us the margin of error that corresponds to your confidence interval? d- Develop the Confidence Interval estimate of the population (p), based upon your survey. e- What can you conclude and reasonably present to management?

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