There are a number marketing communication tools that make up the \'promotional
ID: 3122882 • Letter: T
Question
There are a number marketing communication tools that make up the 'promotional mix' that Sara can use to promote "Ultimate Summit", with one being "advertising". Identify four (4) additional communications tools (not advertising) and list the strengths of each. Sara believes that "Ultimate summit" should not be sold in just any general store, as this will detract from the brand she is trying to build. She wants her shoes to be offered in outlets whose store image reflects and enhances the brand value inherent within "Ultimate summit". List the two (2) primary attributes that make up a store's Image, and define (explain) what the attributes are. a) _____ attribute Definition: _____ b) _____ attribute Definition: _____Explanation / Answer
Answer of question (11) :
Different communication tools are :
(i) Direct mail or mail campaigns : Strength of this tool is that it directly reaches to end user. It is beneficial for promoting any major communication message so best suited for utimate summit program.
(ii) Social media : Its strength is that it provides information about your products, services and enterprises and other people openions about these three aspects of marketing. So, it is a resource for consumer to research the potential product or services.
(iii) Trade shows , seminars or webniers : It is also an effective communication tool now a days. Their primary objectives are leads and introduction to product or service and making annoucements.
(iv) Newsletters, catalogs : These attract attention of potential customer specially in small business having short budget. Being pocket friendly, these are economical given the fact that prime space on print media is costly. ITs contents are interesting and informative , supporting it with appropriate images and including a call to action. So for ultimate summit, newsletters and catalogs be the best option.
(v) PErsonal relation : This mode gets others to talk about you without being paid. Press release is most powerful form that is sent to media with newworthy information , the outlet feels will benefit its readers. Social media campaign is another form of personal relation as they encourage the public to recommand you to their peer. So, for event like ultimate summit, it will be an effective media.
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