Practical Application Scenario Suppose you are a manager at a multimillion-dolla

Question

Practical Application Scenario Suppose you are a manager at a multimillion-dollar real estate company. You have been entrusted to research the changing relationship between real estate agents and their clients and to make a recommendation to your organization's leaders for addressing the growing demands on real estate agents. 1.Develop a research question hierarchy for this endeavor. 2.Consider different types of qualitative data collection and analysis methods, and the ways in which they can support business decision making and strategies. How would you gather and assess qualitative data to support business decision making? 3.Analyze the ethical issues, if any, that should concern you in undertaking this initiative. Compile your work into a 1–2 page Microsoft Word file, pasting in any tables or charts you may have used to support your statements.

Explanation / Answer

In present scenario definitely being a manager I have to access the present state of relationship between the customer and real estate agents. For growth of company, the relationship between them should be trustworthy and customer their shelf should recommend other for our company. I will go with following steps.

Research Question hierarchy

1.Survey questionnaire for customer for answer above questions

Online Newspaper, Shop Window, Friend, Salesperson recommended property,

Other

Will give the name of all agents

Selling /Buying

Online Newspaper, Shop Window, Friend, Salesperson recommended property,

Other

Give 1-10 scale point

Give 1-10 scale point

Give 1-10 scale point

Very Likely

Likely

Neutrally

Unlikely

Very Unlikely

Would you recommend our service to family or friends?

Would you use our service in the future?

Much better

Somewhat better

About the same

Somewhat worse

Much worse

Don't know

Knowledge of Property

Professionalism

Overall Performance

2.Data collection and analysis methods

For data collection, we will go for a random sampling in different area where we are providing the services. Now see the point wise from questionnaire

Data types

Will!! Different type of data will be used: as for customer satisfaction score we are going to collect data in range 1-10 which is quantitative.

Similarly, in question 8th and 9th qualitative data will be utilized.

Analysis methods

We will use t test for comparing two different agents (assuming the agents are <30)

In similar way, other test as can be used for find the average liking and disliking of our services among the population.

3.Ethical Issues

The probable ethical issue in this regard is exposing the identity of the person how is doing answering the questionnaire. We will give him option to disclose the identity or not .

Very Likely

Likely

Neutrally

Unlikely

Very Unlikely

Would you recommend our service to family or friends?

Would you use our service in the future?

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