Read the attached article, and write an essay that explores the following issues

Question

Read the attached article, and write an essay that explores the following issues 1. Provide a brief summary of the article 2. Identify the dependent and the independent variable being used in this study. Note you can't just say Y for the dependent variable, and x for the independent variable. Be specific about what each variable is. 3. Is the independent variable used in the study statistically significant? Discuss this by comparing p-value and significance level 0.05) Each student should be able to apply concepts and theory taught in that week to the real-world situations (minimum words requirement: 300 words) Maximum Possible Points: 60 ts(ctrl)

Explanation / Answer

Solution:

Your independent variables are X and then

ADVERTISING

SALES PROMOTION

PUBLICITY

DIRECT MARKETING

and

Dependent variable is Y and it is

Tourists Satisfaction

From regression table:

Tourists satisfcation=0.814*Advertising+0.838*Sales promotion+0.823publicity+0.063*direct marketing

the variables where p<0.05 are significant variables

include Advertising,Sales promotion,publicity are significant variables

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