The management of a popular tourist resort on the West Coast had noticed a decli
ID: 3182775 • Letter: T
Question
The management of a popular tourist resort on the West Coast had noticed a decline in the number of tourists and length of stay over the past three years. An overview of industry trends indicated that the overall tourist trade was expanding and growing rapidly. Management decided to conduct a study to determine people's attitudes toward the particular activities that were available at the resort. It wanted to cause the minimum amount of inconvenience to its customers and hence adopted the following plan: A request was deposited in each hotel room of the two major hotels in the resort, indicating the nature of the study and encouraging customers to participate. The customers were requested to report to a separate desk located in the lobby of the hotels. Personal interviews, lasting 20 minutes, were conducted at this desk. What type of sampling method was used? Evaluate the effectiveness of the sampling method.Explanation / Answer
Purposive sampling method is used to study peoples attitude towards perticular activity that were avalable at resort.they wanted to minimum amount of inconviniance to his customars.
A subset of puposive sampling method is Snowball sample method, In this method sample is achived by asking a partcipant appropriate things which support the study.
Effectiveness of the sampling method - Purposive sampling method is conducted by keeping in mind some kind of purpose. If we take personial interview of participated customars for 20 minutes, questionary are set to cause minimum amount of inconviniance to his customars. Study the opeanion of participant and take action by conducting test to achive minimum amount of inconviniance to his customars.
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