The Gleaming Company has just developed a new dishwashing liquid and is preparin
ID: 3217371 • Letter: T
Question
The Gleaming Company has just developed a new dishwashing liquid and is preparing for a national television promotional campaign. The firm has decided to schedule a series of 1-minute commercials during the peak homemaker audience viewing hours of 1pm to 5pm. To reach the widest possible audience, Gleaming wants to schedule one commercial on each of four networks and to have one commercial appear during each of the four 1-hour time blocks. The exposure ratings for each hour, which represent the number of viewers per $1,000 spent, are presented in the following table. Which network should be scheduled each hour to provide the maximum audience exposure?
Network
Viewing Hours
A
B
C
Independent
1-2pm
27.1
18.1
11.3
9.5
2-3pm
18.9
15.5
17.1
10.6
3-4pm
19.2
18.5
9.9
7.7
4-5pm
11.5
21.4
16.8
12.8
The model consists of how many jobs?
14
11
6
10
3
4
2. In order to solve the problem which would be the best quantitative method to use?
multi-criteria decision making
transportation model
assignment model
network flow model
transshipment model
critical path network
Network
Viewing Hours
A
B
C
Independent
1-2pm
27.1
18.1
11.3
9.5
2-3pm
18.9
15.5
17.1
10.6
3-4pm
19.2
18.5
9.9
7.7
4-5pm
11.5
21.4
16.8
12.8
Explanation / Answer
1. The model consists of how many jobs?
ans is 4.
There are 4 jobs since 4 slots are to be identified for each of 4 channels as per time slot to get maximum possible exposure rating.
2. This is a kind of assignment model since we need to assign each slot to 1 channel
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.