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You and your business partner have a consulting business. You plan to attend an

ID: 3217581 • Letter: Y

Question

You and your business partner have a consulting business. You plan to attend an additional conference in the coming year. The cost to exhibit at this additional conference will be $10,000. You believe attending this additional conference will increase your revenue by $90,000. Based on the profit data for last year (presented below), calculate the increase in profit that can be expected if you attend this conference.

Revenue

$356,000

Less:

Salaries for 2 employees

$120,000

PO Box

$12,000

Depreciation of Consulting Equipment

$1,000

Advertising Materials (variable cost)

$17,500

Attending Annual Conferences as Exhibitors (Fees)

$12,000

Travel Expenses for Conferences

$2,600

Phone & Internet

$1,860

Other Advertising Expenses (e.g. internet page, annual subscriptions, etc.) (fixed cost)

$4,400

Annual Insurance

$6,500

Revenue

$356,000

Less:

Salaries for 2 employees

$120,000

PO Box

$12,000

Depreciation of Consulting Equipment

$1,000

Advertising Materials (variable cost)

$17,500

Attending Annual Conferences as Exhibitors (Fees)

$12,000

Travel Expenses for Conferences

$2,600

Phone & Internet

$1,860

Other Advertising Expenses (e.g. internet page, annual subscriptions, etc.) (fixed cost)

$4,400

Annual Insurance

$6,500

Explanation / Answer

Last Year Profit = Revenue - sum of Less = $356000 - $177860 = $178140

This Year Profit = (Last Year Revenue + $90000 ) - ( Last Year Cost + $10000 )

                             = ($356000 + $90000 ) - ($177860 + $10000 ) = $258140