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An advertising firm wanting to target people with strong desire for success cond

ID: 3223768 • Letter: A

Question

An advertising firm wanting to target people with strong desire for success conducts a study to see if such people differed in the types of television shows they watch. Randomly selected participants recorded the shows they watched for a week, then their desire for success was assessed and finally they were divided into two groups. Low success seekers watched 8 comedies, 15 romances, 6 documentarie, 13 dramas, and 3 new shows. High success seekers watched 3 comedies, 3 romances, 9 documentaries, 7 dramas and 8 news show. Using the .05 siginificance level, is the distribution of type of shows watched different for participants having high versus low desire for success.

Using chi square test for independence

Explanation / Answer

Decision (in terms of the hypotheses):    

Since 12.44 > 9.487729037 we reject Ho

Conclusion (in terms of the problem):    

There is sufficient evidence that the variables are related.

C R Do Dr N Low 8 15 6 13 3 High 3 3 9 7 8
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