You are a marketing communication manager and work for a boutique consultancy th

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You are a marketing communication manager and work for a boutique consultancy that specializes in political polling. The date is October 1, 2016. A representative from the Hillary Clinton campaign contacts your supervisor and requests a valid, reliable survey of registered voters in New York, PA and NJ. They want to spend $250,000 per state for a total of $750,000. This account is the largest your company has ever seen. After the survey is completed, they want a national PR campaign touting the [surely positive] results.
Your boss puts you in charge of assembling a cross-marketing team and wants you to report back on how best to approach this large, profitable communication project.
Key considerations: Who would you have on your team? Resources? (cost?) Do you outsource it or do it in-house? Would you trust an outsourcing agency for this project? What if the results are negative? Do we spin them? Ethical considerations? How do you find out the population of each state so you can then figure out how large of a sample size you need per state? What resources will help you in putting this plan together? How are you going to turn the results into a PR campaign for the Hillary camp? What pitfalls can you foresee and thwart to ensure your client is happy?

You are a marketing communication manager and work for a boutique consultancy that specializes in political polling. The date is October 1, 2016. A representative from the Hillary Clinton campaign contacts your supervisor and requests a valid, reliable survey of registered voters in New York, PA and NJ. They want to spend $250,000 per state for a total of $750,000. This account is the largest your company has ever seen. After the survey is completed, they want a national PR campaign touting the [surely positive] results.
Your boss puts you in charge of assembling a cross-marketing team and wants you to report back on how best to approach this large, profitable communication project.
Key considerations: Who would you have on your team? Resources? (cost?) Do you outsource it or do it in-house? Would you trust an outsourcing agency for this project? What if the results are negative? Do we spin them? Ethical considerations? How do you find out the population of each state so you can then figure out how large of a sample size you need per state? What resources will help you in putting this plan together? How are you going to turn the results into a PR campaign for the Hillary camp? What pitfalls can you foresee and thwart to ensure your client is happy?

You are a marketing communication manager and work for a boutique consultancy that specializes in political polling. The date is October 1, 2016. A representative from the Hillary Clinton campaign contacts your supervisor and requests a valid, reliable survey of registered voters in New York, PA and NJ. They want to spend $250,000 per state for a total of $750,000. This account is the largest your company has ever seen. After the survey is completed, they want a national PR campaign touting the [surely positive] results.
Your boss puts you in charge of assembling a cross-marketing team and wants you to report back on how best to approach this large, profitable communication project.
Key considerations: Who would you have on your team? Resources? (cost?) Do you outsource it or do it in-house? Would you trust an outsourcing agency for this project? What if the results are negative? Do we spin them? Ethical considerations? How do you find out the population of each state so you can then figure out how large of a sample size you need per state? What resources will help you in putting this plan together? How are you going to turn the results into a PR campaign for the Hillary camp? What pitfalls can you foresee and thwart to ensure your client is happy? Your boss puts you in charge of assembling a cross-marketing team and wants you to report back on how best to approach this large, profitable communication project.
Key considerations: Who would you have on your team? Resources? (cost?) Do you outsource it or do it in-house? Would you trust an outsourcing agency for this project? What if the results are negative? Do we spin them? Ethical considerations? How do you find out the population of each state so you can then figure out how large of a sample size you need per state? What resources will help you in putting this plan together? How are you going to turn the results into a PR campaign for the Hillary camp? What pitfalls can you foresee and thwart to ensure your client is happy?

Explanation / Answer

a) a statistician is good choice as he/she can understand the data better than any person from other professions.

b) we should not prefer to outsource the data unless they have similar frame of ethics as we do.

c) if results are negative we cannot spin them as false results can have worse consequences that may be out of our prediction

d) use the national census to find the population.

e) there is certainly a chance that the sample does not explain the population

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