The complete name of an organization constitutes: A. Legal title. B. A trademark

Question

The complete name of an organization constitutes:

                A.            Legal title.

                B.            A trademark.

                C.            Brand name.

                D.            Trade name.

Where do supply chains start:

                A.            With the MANUFACTURER.

                B.            With the SUPPLIER

                C.            With RAW MATERIAL SOURCES.

                D.            With CUSTOMERS.

Pinnington Tilson Fabrications just re-engineered an electronic pattern maker product that now has enhanced safety attributes. This change can be classified as a / an:

                A.            Aesthetic change.

                B.            Functional change.

                C.            Formal change.

                D.            Quality change.

Toyota often provides opinion leaders with new cars to drive for a month. This is a good example of the use of:

                A.            Buzz Marketing.

                B.            Push Marketing.

                C.            Personal Selling Promotions.

                D.            Pull Tactics.

An effective method for determining meaningful product benefits attractive to consumers:

                A.            Use of marketplace dynamics.

                B.            Identifying temporal perspectives.

                C.            Use of antecedent states.

                D.            Engaging means end “laddering” technique.

Explanation / Answer

1. B. A trademark

2. D. With CUSTOMERS.

3. B. Functional change.

4. C.Personal Selling Promotions

5. D. Engaging means-end “laddering” technique

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.