Competition is serious business and sometimes fierce. The stakes are high. Unles

Question

Competition is serious business and sometimes fierce. The stakes are high. Unless the firm has a monopoly, pricing is one area that may be intensely competitive, and not all competition is fair or legal.

When considering pricing strategy, the international business manager must be aware of the strategies of other firms when setting the firm's own strategy. Some pricing strategies of others may violate antidumping rules and other regulations. As managers set prices under the strategy, they must be aware of many different dynamics.

Pricing is an important part of the marketing mix. Firms must look at charging different prices in different markets, pricing as a competitive weapon, and the regulatory factors including government control and anti-dumping regulations. All will affect the design and implementation of pricing strategy.

Determine if it is a consideration of price discrimination, strategic pricing, or regulatory influence. Then, drag the item to the appropriate category on the chart.

Predatory pricing Competition policy Antidumping regulations Price Discrimination Strategic Pricing Regulatory Influence Multipoint pricing Experience curve pricing Price elasticity of demand National markets separate

Explanation / Answer

Price Discrimination - Predatory Pricing, Price elasticity of demand

Strategic Pricing - Experience Curve Pricing, Multipoint Pricing

Regulatory Influence - National Markets Separate, Antidumping regulations, Competition Policy

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