[MKTG331 TEST2] 2] Spring 2018 37.Self-concept refers to A. the degree to which

Question

[MKTG331 TEST2] 2] Spring 2018 37.Self-concept refers to A. the degree to which a person is influenced by situational influences B.the relative position of a person in terms of the hierarchy of effects. C. the way people see themselves and the way they believe others see them. D. the degree to which a person trusts his or her own judgment in a purchase situation E. the way people see themselves and the way they believe others see them based solely on objective criteria. 38. Because Marla was so strongly committed to a fat-free diet, she did not bother to read a recent report by the New England Journal of Medicine suggesting that some fat in our diet is healthy. The report was in a newspaper that Marla reads daily, but the headline did not appeal to her as the result of A. selective retention B. selective comprehension. C. selective exposure. D. selective perception. E. stimulus discrimination. 39. You are sleepy before your 8 a.m. class and you notice the Starbucks on the walk to school. You stop for a drink and purchase something new that you really enjoy. The next day you do the same, and soon this has become a habit. This process is an example of A. cognitive learning B. the scientific method. C. behavioral learning D. attitude formation. E. cognitive dissonance. to buy a gift for a young cousin's birthday. You go to the mall and see a girl wearing a 40. You need Hello Kitty T-shirt. You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you glive it to your cousin, she is very excited. In terms of behavioral learning, seeing the girl with the Hello Kitty shirt was a A. drive. C. cue. E. prompt.

Explanation / Answer

37) Self concept refers to-

E - The way people see themselves and the way they believe others see them is based solely on objective criteria

38)Answer = Selective Comprehension

39)Answer = Cognitive Learning

40) Answer = Cue

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