How would I develop a digital marketing plan for computer products that benefits

Question

How would I develop a digital marketing plan for computer products that benefits growth and considers competition?

Digital marketing options for your division: Discuss the decision to shift all or a portion of your division's promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.

Digital media impact: How would the addition of digital media options influence your division's overall promotional plan?

Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division's goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc. Monitor digital media:

How will you monitor effectiveness and adjust your strategy based on your division's goals?

Please do not copy and paste a response that has already been given.

Explanation / Answer

Digital Marketing Plan for computer products that benefits growth and considers competition:

Any Marketing Plan should have these steps.

A digital marketing is mainly focused because it is of low cost, easily reach to the customers, done in in a creative way, it actually impacts on the mind of the customers.

For the computer product marketing the company has to identify the what is the need of the marketing and how much level it has been done, whether it reaches to the customers, what are the plat forms the company uses to do marketing these products, why the company want to shift the decision from other marketing to the digital marketing, what is the competition in the market. The budget allocated for that promotional activities weather it was more or less. Who were the customers of the market, type of selling the company was doing over the digital media? The market force or competition present over there. The cost associated with the marketing process etc. We also need to identify the exposure as well as the control which we made on the product marketing. All the questions have been identified in the problem definition.

The impact of the digital media over the product marketing was actually more. The promotional process done through digital media can be uses any platform such as Facebook, twitter, YouTube, personal email marketing, Pinterest etc. They influence the overall promotional activity as by enhancing the sales of the product. The more the product marketing interact with the customer the more it impacts on the minds of the customers.

For doing this the company has to have the objectives that what they need to project based on the previous statistics. The objectives should be very clear and concise.

As we have using the Digital media types and options such as social media platforms, blogs, websites, applications, etc. we need to have the goals what and how we need to project the objective determines it.

Now create the strategy based on the data obtained from the digital media as per our objectives. We need to develop a strategy for the proceeding. The specific media platforms are then more focused based on the statistics obtained from the problem analysis.

Tactics and Action has been developed after the situation analysis has been done. Here we need to have the two alternative Action plans. This is because if in case one fails then another one should work.

The main features of the products have been mainly focused through marketing. The uniqueness in the product can be projected by the company in the creative way. The company can have the 3D videos that mainly focusses on the liability, durability, time, unique features, differentiate from others.

The monitoring or control of the process is very much required because when the process is over budget it ultimately loses the business itself. The company have to have control over the marketing of the product by the monitoring statistics charts, tables, pictorial diagrams etc. that projects the control over the marketing of the product process.   

The marketing can be controlled also digitally. For monitoring process, the set standards have been defined in advance. When the Marketing action plan is thrown in the market then the stats has been recorded. These stats have been matched by the set standards and if overlapped then it is as per the our plan if not then we need to cut off the extra ones as it does not follow our defined criteria.

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