One of the Organizational areas that Amazon is struggling is Social responsibili

Question

One of the Organizational areas that Amazon is struggling is Social responsibility to the community and the environment. They have received criticism based on negative reviews of how they treat their employees, competitors, and recently political heat over Jeff Bezo’s purchase of the Washington post. Many people view it as a political move to hide the negative practice of the company's operation methods.

A) Present a plan to bring about necessary improvement for Amazon using John Kotter's 8-step change model.

Explanation / Answer

Amazon can change the perception of people by restructuring the existing business policy and loopholes in its management. As per Kotter’s eight step change model, now we shall discuss the process of a proposed change to be taken place at Amazon:

Amazon should try to analyse the current threat and challenges of its e-commerce business. It must take help from customers, vendors, channel partners, industry key people. It should create an environment where people ready to change the current loopholes in its business process.

A team of change leaders within the organization must be made who will be plan and deploy each strategy related to Amazon’s future move. This move will be towards sustainability as well as highly quality plus ethically responsible business organization.

·Developing a Vision:

    Amazon must formulate its new vision in terms of an improved direction, policy and millstones to be achieved in near future.

Communicating the Vision:

Once, the vision will be created. It will be communicated to internal stakeholders as well the external stakeholders through various communication modes. It will energize the efforts of people to gain the sophistication.

·Removing Obstacles:

It should try to remove the key challenges of its business one by one. A sequential view to mitigate the challenges will be helpful.

·Creating Short-Term Wins:

In this, a short term goals which will be recognized in the industry must be formulated to achieve.

·Consolidating Gains:

Continuous efforts must be deploy by the Amazon to achieve the goals. A feedback after feedback will be helpful in this step.

Anchoring Change in the Corporate Culture:

At this stage, it will have to adopt a sophisticated renewed policy framework for its global business operations. It will be now a customer centric business organization.

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