What is Nike BCG Matrix base on my chart below Here is my information I posted E

Question

What is Nike BCG Matrix base on my chart below

Here is my information I posted

EFE -- Key External Factors

Opportunities

Weight

Rating

Weighted score

Fashion Brand

0.10

4

0.4

Revenue Maximization/apparel and equipment

0.10

4

0.6

Investment in employee development

0.05

4

0.2

Threats

Weight

Rating

Weighted score

Increased competition

0.10

1

0.1

Customer price sensitivity

0.10

1

0.1

Currency fluctuations

0.10

1

0.1

IFE -- Key Internal Factors

Strengths

Weight

Rating

Weighted score

Globally recognized and number 1 sportswear brand

0.10

4

0.4

Strong sense of marketing

0.10

4

0.4

Weaknesses

Weight

Rating

Weighted score

Heavy dependence on footwear market

0.10

1

0.1

Inventory pileup in China and western Europe

0.05

2

0.1

The expensive brand

0.10

1

0.1

Opportunities

Weight

Rating

Weighted score

Fashion Brand

0.10

4

0.4

Revenue Maximization/apparel and equipment

0.10

4

0.6

Investment in employee development

0.05

4

0.2

Threats

Weight

Rating

Weighted score

Increased competition

0.10

1

0.1

Customer price sensitivity

0.10

1

0.1

Currency fluctuations

0.10

1

0.1

Explanation / Answer

Nike has strong market share and brand value in its respective segments all across the world. It has more in strength factor and has opportunity which is much more. The global footware market will be 100bn by 2020 and CAGR of Nike is around 19% since last 6 years. Though there are threat and weakness but Nike have cushion to deal with these challenges. In BCG matrix Nike can be placed in star category which is more market growth and more relative market share.

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