Read the Harley Davison case study. Answer questions 1-8 How a business (maybe S

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Read the Harley Davison case study. Answer questions 1-8 How a business (maybe Starbucks, Disney, or Nissan). Answer each of the following Which loyal customers are good for the business? How do we get more customers like them? Chosions bas on your business choice. b How do we hang onto them? ree or disagree with the following statement "The fly in the ointment is that only 20 percent of a firm's customers are actually profitable. And many-often most of a companý's profitable customers are not loyal." UNIT CLOSING CASE TWO MOTOR HARLEY-DAVIDSON Revving Up Sales at Harley-Davidson Harley-Davidson produces 290,000 motorcycles and generates over $4 billion in net revenues early. There is a mystique associated with a Harley-Davidson motorcycle. No other motorcycle in the world has the look, feel, and sound of a Harley-Davidson, and many people consider it a two-wheeled piece of art. Demand for Harley-Davidson motorcycles outweighs supply. Some nodels have up to a two-year wait list. Harley-Davidson has won a number of awards including Rated second in ComputerWorld's Top 100 Best Places to Work in IT Rated 51st in Fortune's 100 Best Companies to Work For Chapter 12 Integrating the Organization from End to End-Enterprise Resource Planning

Explanation / Answer

1. Talon is the information sysytem that Harley -Davidson uses. It handles the inventory,vechile registration,warranties and poin of transactions for all its dealership's. The system checks deales inventory,generates parts orders and analyzes global organization information.Talon has been one of harley Davidson most successful information systems used.Talon has provided Harley Davidsons employee the information needed to earn more revenue.Talon gives Harley-Davidsons managers a 360 degree view inot enterprisewide information that supports getting strategic goals and decision making for all levels of organization. Harley Davison revenue has increased 2-3% because Talon.

2.An executive information system is a specialized DSS that supports senior level executives and unstructured,long term,non routine decisions requiring judgement,evaluation and insight. A digital dashboard tracks KPIs and CSFs by compiling information from multiple sources and tailoring it to meet user needs.

Using a digital dashboard Harley Davidson executives would be able to gain access to more information.Th ekey metrics could be sales by season,sales by region,best selling product, worst selling product,online orders,in store orders,high sales month and low sales month.

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