Which of the following most likely illustrates the halo effect? a. Suzan is inve

Question

Which of the following most likely illustrates the halo effect?

a. Suzan is investigating whether she should vaccinate her children. She has always believed that she shouldn’t, but she wants to investigate whether she should change her mind. After a detailed investigation of three studies that support the claim that she ought to vaccinate, she concludes that they raise some good points but are ultimately not conclusive.

b. Mr Johnson is hiring a secretary. Although he announces that he is looking for certain relevant qualifications, his decision is actually based on which attractive female is most likely to be taken advantage of.

c. Mr Baxter is hiring an employee. Before interviewing candidates, he sits down to consider which qualifications to give weight to. He decides that the most important (though, not the only important) feature of an employee is that he/she has an outstanding moral character. In his experience, high moral characters make up for some degree of technical incompetence, because employees of high moral character tend to be more trustworthy, dependable, and pleasant to work with.

d. Mr Carter is interviewing candidates for a position in his company. In her interview, Ms Cartwright immediately impresses him with her knowledge of why humans tend to make certain systematic errors in judgment. Later, she seems to make some ill-informed remark about how a company should manage its debt, but he gives her the benefit of the doubt.

Explanation / Answer

Answer

(d) Mr. Carter is interviewing candidates for a position in his company. In her interview, Ms Cartwright impresses him with her knowledge of why humans tend to make certain systematic error in judgement. Later, she seems to make some ill-informed remark about how a company should manage its debt, but he gives her the benefit of the doubt.

Reason The halo effect is a cognitive bias in which an observer's overall impression of a person, company, brand or product influences the observer's feeling and thought about that entity's character or property.

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