Introduction We can all agree that a customer’s satisfaction is paramount, but e

Question

Introduction

We can all agree that a customer’s satisfaction is paramount, but exactly what does that look like? It is easy to speak in generalities, but in order to lead and influence everyone in an organization, there need to be specific behaviors. What behaviors would you want your organization to epitomize? Customer satisfaction does not necessarily guarantee customer loyalty. Many businesses have implemented prime member programs, and others have not. Dive into whether a prime member program would be a good idea for your business.

Instructions

Part 2: Prime Member Programs (100 Points) Research prime member programs. Outline the pro and con arguments for your organization creating a prime member program. If the advantages outweigh any disadvantages, what could your organization do to provide special benefits to its best customers? Map out a process for creating such a program. Make sure to include at least one source in your paper. Be sure to identify: Who would be involved in developing the program Which customers would be eligible for the special benefits A description of what the benefits might initially look like

Explanation / Answer

Yes Prime member programs are definitely a good idea for your business. As it makes sure that the consumer uses your product consistently throughout the year. Prime member programs is charged on monthly or annually basis. Prime number program generally offer more benefits to regular customers thus ensuring customer loyalty.

Pros and cons of implementing a prime member program:
Advantages are that customer will place regular order in order to avail the benefits given to prime member customer.
Disadvantages would be that company has to keep the customer happy by giving discounts to prime members. most of the time the customer may have used expectations after subscribing to the prime membership, expectation that the company may not be able to fulfill leading to customer dissatisfaction and Organisation may end up losing the customer.
Providing regular discount and freebies to Prime member may lead to making of loss rather than profit.

Company may have to redefine their Logistics in order to provide special benefits to the best customer. It is very important for the company to keep Prime members happy so the company will have to provide best deals and offers on regular basis.

Customers who pay the monthly or annual charge for prime membership would be eligible to avail the benefits of prime membership.

Benefits that an E-Commerce or an online store can provide to its customers are free delivery option, greater discount, best deals, 1-day delivery option at low cost than that of a non Prime member.etc
lINK:
https://www.tomsguide.com/us/what-is-amazon-prime,news-18041.html

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