A brand manager for a soft drink firm is doing competitive analysis on marketing
ID: 3274861 • Letter: A
Question
A brand manager for a soft drink firm is doing competitive analysis on marketing communications patterns. The firm's major competitor generally uses four means of communication with customers: television advertising, radio advertising, magazine advertising (with coupons), and newspaper advertising inserts (with coupons). The total number of each used over the last two months for the competitor's regular and diet drinks is as follows.
Television
Radio
Magazines
Newspapers
Total
Regular
110
52
7
36
205
Diet
80
85
4
48
217
Total
190
137
11
84
422
What is the probability the competitor uses television advertising, regardless of the brand?
.123
.333
.450
.514
What is the probability that any given communication is for the diet product?
.123
.333
.450
.514
What is the probability that a communication will be on radio and about the regular product?
.123
.333
.450
.514
What is the probability that a communication will be a newspaper coupon for the diet product?
.114
.210
.225
.421
What is the probability that a print communication is used (magazine or newspaper)?
.114
.210
.225
.421
What is the probability that a print communication is used given that the regular product is being featured?
.114
.210
.225
.421
What is the probability that a communication will be for the diet product given that it is on television?
.114
.210
.225
.421
Television
Radio
Magazines
Newspapers
Total
Regular
110
52
7
36
205
Diet
80
85
4
48
217
Total
190
137
11
84
422
Explanation / Answer
The probability the competitor uses television advertising, regardless of the brand will be
190 / 422 = 0.450
The probability that any given communication is for the diet product will be
217 / 422 = 0.514
The probability that a communication will be on radio and about the regular product will be
52 /422 = 0.123
The probability that a communication will be a newspaper coupon for the diet product will be
48 /422 = 0.114
The probability that a print communication is used (magazine or newspaper) will be
(11+84 ) /422 = 0.225
The probability that a print communication is used given that the regular product is being featured will be
(7+36 ) / 205 = 0.210
The probability that a communication will be for the diet product given that it is on television will be
80 /190 = 0.421
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.