1. What factors contribute to the eobalization of healthcare? What developments
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Question
1. What factors contribute to the eobalization of healthcare? What developments have allowed foreign facilities to compete with US facilities for customers, including US citizens? What attributes of US facilities have historically attracted foreign customers? What factors lead to Americans traveling abroad for medical care? Dies the migration of American medical tourists negatively affect the US healthcare system and economy? If so, how? What factors should marketers be sensitive to when seeking to attract foreign patients to US facility? 2. 3. 4. 5. 6.Explanation / Answer
Healthcare industry is very widely being affected by the globalisation. Some factors which are responsible for this effect on the Healthcare at a global scale are as follows.
Technological advancement
Technological advancement state in important role in increasing the overall quality of the healthcare in different parts of the globe which directly increased level of Health Care provided to the patients. This Technical Advancement also enabled many other countries to be more competitive in developing new products and product ranges for betterment of the Healthcare industry. This development has verified the affected pricing system of Healthcare provisions to the patients.
Medicine development
Medicine development is also a major factor which is affecting the Healthcare. As medicines are getting better day by day it is also affecting the Healthcare Organisation in a very fast region. Development of the medicines as well as provision of different aspects of medicinal vitamin is creating a difference in different Healthcare facilities.
Technological advancement has played the most important role in other and foreign facilities to compete with the facilities inside the United States of America. Their structure of service as well as quality of service is definitely better than American service providers which has also created a positive effect on patients which move them to take care of Foreign Services rather than going for the American Healthcare services.
Us health care services have a very well a recognition of providing Quality Services as well as usage of Advanced techniques in providing medical facilities to the patients. Just specific type of brand image has developed a positive impact for the healthcare facilities in United States of America. This has provided a competitive advantage for American Healthcare facilities over its foreign competitors.
High cost involved in medicare provision is the main reason why the Americans are travelling to different nations for taking healthcare facilities at the reduced price. This is specific type of approach is affecting American Healthcare facilities as people are moving to different countries for reduced prices in Healthcare and better availability.
Definitely , patients moving out from America for a better Healthcare that affects the American economy at a very large scale as provision of the Healthcare services has agreed economical impact in total economy of America. People are moving outside America to the developing countries like India and China for getting better facilities in Healthcare at a very low price which is the major effect for getting the specific treatment in other country.
To attract foreign patients in US, projecting United States as the best provider of the Healthcare services in advance techniques would be very beneficial. And America already has a better brand image of being technically advanced country for providing quality Healthcare services, this type of approach would benefit american Healthcare facilities to attract foreign customers.
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