Note : the Answer in deatils should Computerized - Please do not Copy and paste

Question

Note : the Answer in deatils should Computerized - Please do not Copy and paste

Assignment: Select any organization of your choice. You may select two to three products/brands of the organization for the purpose of this research. Carry out a research on the following aspects and 1. Provide a brief of the organization's history and background. Elucidate the basic principles 2. Is the organization serving the consumer or business market? Analyze the market segment present your findings in the form of a report. and marketing concept that have helped the organization to succeed. and the target market it caters to. Analyze the differentiation and positioning strategy of 3. Evaluate the product, pricing, distribution and promotion strategies of the organization that 4. Summarize your report and provide recommendations that could lead to long term the organization. have helped to meet the target market needs. organizational success.

Explanation / Answer

1. McDonald history mcDonald's corporation is one of the largest American fast food chain in the world especially known for its hamburgers. First restuarant of McDonald's was started in 1948. in 1963 mcDonald's mascot was created called as Ronald McDonald. some of the prominent products of McDonald's are big Mac, the Egg McMuffin, the happy meals, and chicken mcnuggets. The McDonald's outlet continue to grow domestically and internationally reaching 10000 outlet in 1988.
2. The McDonald's has positioned itself as popular family restaurant, affordable food, fun and variety of flavour of food. Tractor mummy vandana mummy mother mcDonald has differentiated itself as one of the most efficient fast food chain by offering convenient and efficient service experience to its customers. The company strategically locates its restaurants just off the highway exit or in well Traveled business district, which support faster supply chain management.

3. Marketing mix of McDonalds
McDonald's product mix includes hamburger, chicken and fish, beverages, snacks, salads, deserts and shake.

Most prominent places where McDonalds distribute its product are restaurants,Kiosks, online website and app.

Promotional mix of McDonalds to attract more customers include advertisement on TV and online media
Sales promotion using direct coupons and freebies for certain products.
Public relations activities like Ronald McDonald house charities and McDonald Global best of green environmental program that supports communities while boosting the corporate brand value
Direct selling is used during governmental public program or parties.

McDonald's uses psychological pricing and uses prices that appear to be significantly more affordable such as $99 instead of $100.

4. Recommendation for long term success of McDonald's
Emphasize on quality of products and create more health oriented product so as to avoid problems of obesity to the customer.

Related Questions

Navigate

• Browse (All)
• Browse N
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.