What is Budweiser company’s competitive advantage? Below are sample format. Plac
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What is Budweiser company’s competitive advantage?Below are sample format. Place (Distribution Strategy) Clinique' distribution strategy is to take place in exclusive territories that prevent predatory competition. There are a large number of distribution systems, of which Clinique uses the selective distribution model. This type of distribution model can be understood as targeting certain retail shops to showcase the products (Ben Elhadj & Laussel, 2017). The company produces high end luxurious products and targets the retail chains where high end products are brouglt by the peuple The company ls a vey rob mny pacese products on the retail shops and super markets. The product is commonly seen in retail chains like Macy's and JCPenny. The selective distribution is appropriate strategy for the company as the number of intermediaries are reduced and as a result the profit margin of the company increases. Apart from this, the company has also tied up with the Kennesaw State University bookstore to sell its products on their selves
Explanation / Answer
Distribution Strategy-
The Company owns 27 flagship breweries in order to make best quality beer:
US: 12
China: 14
Canada: 1
The strategic location of these breweries help in distributing company's products in SKU’s (stock keeping units) like Kegs, bottles, Cans through E-tailors, Super Markets, and E-commerce websites. Through these points of sales, the company have distributed over more than 80 million Cans.
Comapny follow its signature seven step Brewing Process which was created and perfected for more than 100 years ago which helped the company in producing quality beers consistently.
Competetive advantage:
It is the largest brewing company in the world and known internationally as the largest fast moving consumer goods comapny.
It offers so many varieties of flavours which makes it different from others in market. It is known to source different types of barley from more than 2000 barley fields. It suits the taste of various types of customers.
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