Using college students as the market segment, describe the most relevant referen

Question

Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following:

a) Brand of toothpaste: friends, roommates = Low

b) Purchase of hybrid car: co-workers, friends = High

c) Purchase of breakfast cereal: family, roomates = Low (if for own use) to High (if group use)

d) Becoming a vegetarian: roommates, friends, family = Moderate

e) Choice of computer tablet such as the iPad: family members, friends = Moderate to high

write more than 300 words summary

Explanation / Answer

Answer:

College Student Market Segment: The college student market segment is the most energetic and dynamic market segment, in which the choice or influence of any product or service is directly affected by the latest fashion, technologies, group acceptance, image building elements etc.  

Using college students as the market segment, the most relevant reference group(s) and indication of probable degree of influence on decisions for each of the following are as below:

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