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Which of the following statements is true of the marketing strategies of nonprof

ID: 328419 • Letter: W

Question

Which of the following statements is true of the marketing strategies of nonprofit organizations?

They seek to make a profit for redistribution to owners or shareholders.

They can measure their success or failure in strictly financial terms.

Their focus is often on generating enough funds to cover expenses.

The presence of a financial "bottom line" makes it easy for nonprofit managers to make decisions.

a.

They seek to make a profit for redistribution to owners or shareholders.

b.

They can measure their success or failure in strictly financial terms.

c.

Their focus is often on generating enough funds to cover expenses.

d.

The presence of a financial "bottom line" makes it easy for nonprofit managers to make decisions.

Explanation / Answer

Which of the following statements is true of the marketing strategies of nonprofit organizations?

Answer = (D)The presence of a financial "bottom line" makes it easy for nonprofit managers to make decisions.

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