attributes 11. A group of customers with similar a. customer portfolio b. market

Question

attributes 11. A group of customers with similar a. customer portfolio b. market segment c. demographic profile d. need-based profile is a: 12. Which of the following are NOT true of a company engaged in genuine dialogue with a customer? a. b. c. d. Parties at both ends have been clearly identified. The customer should control the dialogue. All parties in the dialogue must be able to participate in it. All parties to a dialogue must want to participate in it. 13. Which statement best characterizes the relationship between needs, behavior, and customer value? a. b. c. d. Behavior drives needs, and needs drive value. Needs and behavior drive value. Behavior drives value, and value drives needs. Needs drive behavior, and behavior drives value.

Explanation / Answer

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1. B. Market segment.

Is the division of a segment or a peixe if the marker based on a particular attribute differentiated from other characteristics and segments.

2. B. The customer should control the dialogue.

Both the involved parties should control the dialogue and not just the customer.

3. D. Needs drive behaviour and behaviour drives value.

It is the need of the people that drives their behaviour and that behaviour then drives the value proposition of everything.

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