34. The organization that endorses each customer\'s control of his own informati

Question

34. The organization that endorses each customer's control of his own information and identifies groups and companies that meet its privacy protection requirements is: a. b. c. d. the European Union Data Protection Directive the United Nations Declaration on Human Rights TRUSTe Safe Harbor 35. For those building the value of the customer base in a company, privacy means all of the following EXCEPT: a. using the information to build mutual value with each customer b. getting information from customers who are comfortable giving it c. protecting customer data as a competitive asset d. regulation compliance 36. Which statement is true about opt-in and opt-out policies? a. Consumer groups favor opt-in, while industry groups favor opt-out. b. Consumer groups favor opt-out, while industry groups favor opt-in. c. Consumer groups and industry groups favor opt-in. d. Consumer groups and industry groups favor opt-out. 37. According to Seth Godin, the most valuable commodity is a. attention b. information c. money d. innovation

Explanation / Answer

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1. C. TRUST e

This for profit company presents businesses with options and help them to comply with the privacy standards in the industry.

2. B. Getting information from the people who are comfortable giving it.

Every other option in the list is correct except B. This is because the representation of privacy for companies is not related to this topic.

3. A. Consumer group favour opt in while industry groups favour opt out.

This is due to the fact that the customer essentially has to opt out of the service and businesses can essentially push their service upon the customer till they agree or disagree to it.

4. A. Attention

Attention is the most important part for any business.

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