The high lighted is the question 380 PART Reports and Strategyzer Strategyzer wi

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The high lighted is the question

380 PART Reports and Strategyzer Strategyzer with COMMUNICATION CHALLENGES AT You're a business development manager at ing the Summa responsibility for expanding sales of the comparry avas training courses and apps. Use what you've learned in this chapter to address these information ga a. ssing challenges. You may find it helpful to familiarize the two yourself with the Business Model Canvas by watching minute video at businessmodelgeneration.com/canva INDIVIDUAL CHALLENGE: You've heard from a nun managers that they would like to use s/bmc. b. number of product and other mid-level business planners in big companies t the Business Model Canvas but they t convince company executives (their superiors, in other words) to give up the familiar approach of detailed business plans. You hit on the idea of a mini-course for corporate executives to help C. them understand the value of the canvas approach for early stage business planning. Before you can convince Strategyzer's con- tent development team to create the course, you need to provide some evidence that Fortune 500 executives would be interested in devoting half a day to such a course. You decide to conduct some research to gauge executve interest in the mini-course and to an effective problem statement for guiding your research? TEAM CHALLENGE: Collect the problem statements you and your identify the most important topics it should cover. What would be teammates generated for the individual challenge and choose the statement that the team finds most effective. Using that state- ment as a guide, discuss the following four approaches and

Explanation / Answer

Problem Statement:

We want to implement the Business Model Canvas for improving the sales of the company. At present there are a number of competitors in the market and in order to overcome this situation, the organizations need some kind of module which can simulate the real situations. This can be achieved with the help of canvas method as it is one of the best methods for the early stage business planning and it will help not only the managers to make effective decisions but also to the organizations to deal with the increasing challenges in improving the market share and attain sustainable growth in the industry.

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