Jeri Ross is proprietress of two exclusive women\'s clothing stores in Miami. In

Question

Jeri Ross is proprietress of two exclusive women's clothing stores in Miami. In her pl expand to a third location, she has narrowed her decision down to three sites - one in a downtown office building, one in a shopping mall, and one in an old Victorian house in the suburban area of Coral Gables. She feels that rent is absolutely the most important factor to be considered, while walk-in traffic is 90 percent as important as rent. Further, the more distant the new store is from her two existing stores the better, she thinks. She weights this factor to be 80 percent as important as walk-in-traffic. Jeri developed the following table, where she graded each site on the same system used in her MBA program in college (A-4.0, B-3.0, etc.). Which site is preferable? 4. Downtown Shopping Mall Coral Gables House Rent Walk-in Traffic Distance from existing stores

Explanation / Answer

From given tabular information we observe that on an average grades of Shopping Mall has the maximum grades and for Coral Gables house average grades are lower as compare to shopping mall but more than the Downtown.By the view of Jeri Ross the most preferable site is Shopping mall as it has great walk in traffic and far from the his existing stores.

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