1 satisfactionRating stomer satisfaction with previous purchase experience The n

Question

1 satisfactionRating stomer satisfaction with previous purchase experience The number of times they purchased at the store in the last 6 months 2 purchaseFrequency 3 previousHolidayBuyer Whether or not a customer purchased during the previous holiday season (yes/no binary Whether or not a relevant ad was served (yes/no binary 4 relevantAdServed ta)" 50% of the sample received a relevant ad while the rest received a generic 5 isRepeatBuyer Indicates whether the customer purchased anything at the store during the subsequent holiday season (yes/no binary response)

Explanation / Answer

Option-C

Whether or not a relevant ad is served has the greatest impact on the logit of repeat purchase

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