Manufacturers hire wholesalers, instead of marketing directly to consumers, beca

Question

Manufacturers hire wholesalers, instead of marketing directly to consumers, because: by law, manufacturers cannot determine the final selling price of a product or service wholesalers control retailers through administered vertical system arrangements. most manufacturers are not familiar with distribution and transportation, whereas wholesalers are wholesalers facilitate customer service (in its many forms) wholesalers increase the supply chain's overall efficiency, despite adding another channel member

Explanation / Answer

Employing wholesaler increase the overall efficiency of the supply chain despite adding another channel member. Hence the correct option is wholesaler increase the supply chains overall efficiency, despite adding another channel member.

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