16. Product placement decreases realism in programming, which is why producers r

Question

16. Product placement decreases realism in programming, which is why producers rarely want to use them. Select one: True False

17. One disadvantage of consumer generated advertising is that consumer’s often resent being asked to do the marketer’s work for them. Select one: True False

18. Which of the following about product placements are true? Select one: a. Brand integration is the least invasive form of product placement. b. Producers must get permission from a company before placing a product in a production. c. None of the above statements is true. d. Paid product placements must now be disclosed in the credits at the end of a production in the U.S. e. Product placements primarily take place in movies and television only.

19. Fake shoppers, fake tourists, and leaners are examples of what type of buzz generating technique? Select one: a. Connectors b. Imitation evangelists c. Product pushers d. Stealth celebrity endorsers e. Mavens

20. According to Malcolm Gladdwell, author of the Tipping Point, connectors are product experts in a given product category. Select one: True False

Explanation / Answer

16. Product placement decreases realism in programming, which is why producers rarely want to use them. Select one: True False False, as the set up are well planned and are always sought after 17. One disadvantage of consumer generated advertising is that consumer’s often resent being asked to do the marketer’s work for them. Select one: True False False, these are done in a secret manner or with high interest levels 18. Which of the following about product placements are true? Select one: a. Brand integration is the least invasive form of product placement. b. Producers must get permission from a company before placing a product in a production. c. None of the above statements is true. d. Paid product placements must now be disclosed in the credits at the end of a production in the U.S. e. Product placements primarily take place in movies and television only. B is correct 19. Fake shoppers, fake tourists, and leaners are examples of what type of buzz generating technique? Select one: a. Connectors b. Imitation evangelists c. Product pushers d. Stealth celebrity endorsers e. Mavens B. Imitation evangelists, as they secretly endorse through daily conversations. 20. According to Malcolm Gladdwell, author of the Tipping Point, connectors are product experts in a given product category. Select one: True False False, As they have an extraordinary knack of (sic) making friends and acquaintances

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