Recall on a time where you used the browser to purchase/browse products, read yo
ID: 3336801 • Letter: R
Question
Recall on a time where you used the browser to purchase/browse products, read your email, or used a search engine. What do you see? Can you identify any particular marketing technique targeting you? Take special attention to the differences between the ones that have a positive impact on you and the ones that annoy you.
Share 3 different strategies and/or techniques that you have experienced. Identify the company, the particular technique utilized, how did you came across it, and your reaction to it.
Explanation / Answer
Answer- (a) First I would tell about the compare option provided by the Flipkart.com. This instantly adds yout product to a different cart and by adding other similar products ,you can compare them which really helps you to go for the best option for yourself. I took great interest in the same and last week i bought an oven using same option by comparing ovens of 3 different brands.
(b) Pop-ads on youtube is another marketing strategy that i recall now. Everytime you are excited to see some particular interseting video to fulfill your mood, there comes a short promotional video related some brands showing off their products or websites. This really annoys me a lot.
(c) Third is graph presentation by Price tracker goole extension. When you are looking at the products, you would always be keen to know what must have been the price of this product in past few months. This helps you decide the best time to buy that product. Price tracker does this work for you. This was amazing promotional startegy for me.
TY!
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