Star Field is home to the Lions professional baseball team. The team\'s new mark

Question

Star Field is home to the Lions professional baseball team. The team's new marketing director, Janna Kay, has been trying to develop a better understanding of the key drivers of attendance at the stadium to increase ticket revenues, optimize concession inventories and staffing, and schedule the timing of promotional giveaways. Using some historical data on a set of information, we build up the following model: Attendance-b0+b1 nightgame+b2 temp f+b3 sunday+b4 saturday+b5 friday+b6 promo+b7 openingday+b8 schooltu, where Attendance is the total attendance of the game, temp_f is the high temperature of the game day, nightgame is a dummy variable indicating whether game is played during the night, Friday, Saturday and Sunday are the dummies for the day of the week, promo, opening_day and school are dummies indicating whether there are some promotional activities, whether it is the opening day, and whether local public school system is in session respectively. The first column of the following table shows the estimation results. 1. According to the estimation results, which day of the week usually has the highest 2. How much is the attendance expected to change if the high temperature on the game 3. What is the estimated difference of the average attendance between night games and attendance? Why? day becomes 10 degrees higher? daytime games?

Explanation / Answer

1. On saturday we can see the highest attendance compared to others because of the coefficient of saturday is 0.189 which is high compared to other days.

2. For 1 unit change in temp , attendance will have 3.1% impact. Hence 10 units change in temp attendance will raise by 0.31A

10. we should not include the interaction term saturday*sunday to the model because both cant be possible for one experiment

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