1) JetBlue selected the E190 as part of its strategy to connect large cities the
ID: 334135 • Letter: 1
Question
1) JetBlue selected the E190 as part of its strategy to connect large cities they already served with medium-sized cities served by regional airlines affiliated with legacy carriers. A) True B) False
2) Fortunately, as JetBlue introduced shorter flights, their customers brought the same expectations to the flying experience. A) True B) False
3) According to the case, in what ways were the strategies of JetBlue (their original strategy) and Southwest similar/different? (select all that apply) A) JetBlue offered more amenities than Southwest B) Both airlines focused on having many types of planes C) Both airlines focused on low fares and did not utilize the hub-and-spoke model of the legacy airlines D) At the time of the case, JetBlue flew much fewer long-haul flights (i.e. flights 500+ miles) than Southwest
4) In what ways were the A320 and E190 similar/different? (select all that apply) A) The A320 had more seats and had greater flying range B) If a pilot was certified to fly one of these planes, they were automatically certified to fly the other type C) The A320 cost $50-60M and the E190 cost $30-40M D) Both planes used identical parts and servicing procedures
Explanation / Answer
1) True.
JetBlue saw the opportunity for further growth in connecting with medium sized cities. Hence, the decision to connect the large cities with medium sized cities using their mid sized aircraft E190.
2) False
With the introduction of short haul flights, the flight attendants failed to provide the same high level of service to which the JetBlue customers had been used to earlier due to the smaller galleys of E190.
3) JetBlue and Southwest are different in the following ways
a) JetBlue offered more amenities than Southwest.
JetBlue offers inflight kits, better seat selection options, in flight meal options etc.
JetBlue flies fewer long haul flights compared to Southwest. Whereas Southwest flies several long haul international destinations as well.
The similarities between JetBlue and Southwest are:
c) Both airlines focused on low fares and did not utilize hub and spoke model. Both JetBlue and Southwest used a point to point model and both are one of the major low cost airlines.
4) The differences between A320 and E190 are:
a) The A320 had more seats than E190 and a greater flying range.
A320 had 150+ seats compared to approximately 100 seats of E190. It could also fly longer durations due to the higher fuel capacity.
c) The A320 cost $50-60M and the E190 cost $30-40M.
E190 was cheaper than A320 due to the smaller size of the aircraft and the difference in the components used.
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