developed and managed golr golfers using Marketing a golf course company was con

Question

developed and managed golr golfers using Marketing a golf course company was concerned that over the last two years the number of of users of its courses to establish who used them to t was with a company that courses. The its courses was and reasons for this spread. had undertakeespite an overall growth in popularity of the sport. The commn a survey decline in usage. The data from the responses to the survey had been entered into a able to write a report that could declining despite an over- Looking at the o analyse it and write a report based on her analysis. wondered whether she would be Looking at the data, Jane establish why the numbers using the company's golf courses were all growth in popularity of the sport A copy of a completed questionnaire is shown below 22 Septomber Dear Customer We are awaysses to complete anways seoking ways to improve our courses for our customers. Please heip us to do so by taking a few minutes to complete this form and toll us whtyoumembershp returned by 29 September will think Ploase return your comploted questionnalire by placing it in the bax in the club house entrance. Please fill in the following details: Name: Address Mr Geoffrey Thomas 29 St Aldans Drive, Hunteville, READING RG3 3BG Postcode: 1 Are you male? , tem ale? 2 2 Which age group do you fall into? Under 18 1 Bs Clo 19-25 2 41-45 6 61-65 10 260 Cla 3 31-35 4 51-55 over 71 12 36-40 3040 46-50 7 66-70 11 56-40 3 Which Green Golf Group golf course do you use most regularty? Blcheleyenl 4 Do you use any of these other golf courses? Geeracres 2 The Oaks 3 Sandy Lane4 The Common 1 Lochgreene2 Fulerton 3 OtherW1 5 In what band is your current golf handicap? 1-61 Which category of user best describes you? 7-122 13-183 43030s 25-30 Full member Casual user 2 1 Occasional visitor Cla

Explanation / Answer

This is a subjective question and a lot can be thought about this. There is no particular correct answer the teacher is asking here but he wants to see your thinking here. Jane could ask many questions few of which are-

1) Do you like the pitch of our ground?

2) do you like the golf equipments?

3) would you like to make any changes?

4) What do you think is the best thing about golf group courses?

5) What do you think is the worse thing about golf group courses?

6) Do you think the price charged is acceptable/high/low?

7) Would you recommend golf group courses to your friends?

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