https://blog.kissmetrics.com/how-netflix-uses-analytics/ http://onlinelibrary.wi

Question

https://blog.kissmetrics.com/how-netflix-uses-analytics/

http://onlinelibrary.wiley.com/book/10.1002/9781119278825 http://onlinelibrary.wiley.com/book/10.1002/9781119278825


In this part we will explore some case studies of companies that utilize Big Data: . Netflix Uber Amazon These case studies are in, Big Data in Practice by Bernard Marr. Also, please read this more in-depth article on Netflix (How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions (Links to an external site.)) and answer the following questions: 1 How much trust do you put into the ratings on streaming movies and TV shows? Why are there so many movies on Netflix that have low ratings if they are using analytics to pick the movies to stream? What are Netflix's primary goals? How will Netflix impact the movie industry? 2 4 5

Explanation / Answer

1> Ratings on streaming of Movies & TV shows are a reflection of the content and the likeability of the same by the viewers hence works as product recommender to viewers with similar interests.

2> There are so many movies on Netflix that have low ratings because of two reasons as stated by Netflix analytics team below.

Gomez-Uribe: Testing has shown that the predicted ratings aren’t actually super-useful, while what you’re actually playing is. We’re going from focusing exclusively on ratings and rating predictions to depending on a more complex ecosystem of algorithms.

Does Netflix keep track of my viewing?

Amatriain: We know what you played, searched for, or rated, as well as the time, date, and device. We even track user interactions such as browsing or scrolling behavior. All that data is fed into several algorithms, each optimized for a different purpose. In a broad sense, most of our algorithms are based on the assumption that similar viewing patterns represent similar user tastes. We can use the behavior of similar users to infer your preferences.

4>Primary Goal of Netflix:-

Netflix’s Goal to Become the HBO of Internet TV, in terms of viewership and content planning .

It main aim is to drive efficiency by becoming a more cost efficient business by reducing waste and avoiding “shots in the dark.”

5> As viewers prefer to stream content with each passing day so netflix with its recommender algo taking into consideration a large number of parameters which are indicative of the viewer behaviour cannot only influence the What, When, How & where of the content.

End of answer!!

Related Questions

Navigate

• Browse (All)
• Browse H
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.