Develop at least three compelling arguments for or against this corporate strate
ID: 335666 • Letter: D
Question
Develop at least three compelling arguments for or against this corporate strategy. Identify particular aspects that you believe are key to supporting your case. Assess strategically each of your aspects/grounds and evaluate what would be the case in their absence. Externalize your thinking or reasoning by looking up at least three corporate organizations that have either benefited or paid heavily for leveraging this strategy. Include the future general appeal or lack of it in this strategy. If you were a corporate CEO, explain briefly why you would pursue this strategy and what specific pitfalls you would avoid or stay away from in the interim.
Explanation / Answer
Selected strategy - Behavioral Segmentation
Behavioural segmentation can be defined as a marketing strategy with which customer is segmented according to their buying behaviour. It directly divide the overall market in several groups which is decided in form of the knowledge and attitude of the customer towards any specific product.
Spending money as well as buying patterns are observed for proper segmentation of the customer into specific segments. Other Lifestyle factors are also measured for proper segmentation of the customer.
Basically market segmentation is done to increase the overall influencing factors for different type of customers and to design advertisement and the target forecast promotional strategies accordingly.
There are several type of behavioral segmentation some of them are as follows.
Benefit sought
Occasion
Usage rate
Brand loyalty status
User status
Buyer readiness stage
Finest example for the behavioral segmentation is the greeting card segments from Archies. Archies create the specified segment for each and every occasion and the buyer decision totally depends on the choice of the customer. Targeted customer is defined with the help of the specific thing regarding the equation. Customers are given the choices of different cards by perfection towards their expression as a gift.
P.S.- Please update the question if you want specific information on any other strategy.
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