answer questions 1-5 An ad campaign for a new snack chip will be conducted in a

Question

answer questions 1-5

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and Internet ads. Information about each medium is shown below. Exposure ual 40 50 Medium Cost Per Ad #People TV Radio Internet 800 500 200 Reached 30,000 15,000 70,000 The number of radio ads must be at least one quarter of all ads. The advertising budget is $15,000. We would like to develop a model that will maximize the exposure quality while ensuring that at least 500,000 people are reached. Define the decision variables as follows: Let T the number of TV ads Let R = the number of radio ads Let I- the number of Internet ads I. What is the objective function? a. Min 30,000 T 15,000 R 70,000 I b. Max 30,000 T+15,000 R 70,000 I c. Max 40 T+ 50 R+5I d. Min 40 T+50 R +5I e. Min 800 T+500 R +200 I 2. Which constraint represents the constraint for the number of people reached? a. 800 T+500 R +200 I s 15,000 b. 800 T+ 500 R+ 200 I 15,000 c. 40 T+50 R+5 I2 300 d. 30,000 T + 15,000 R +70,000 I 500,000 e. 30,000 T+ 15,000 Rt 70,000 I2 500,000 3. Which of the following represents the constraint for the number of radio ads? a. 3R2 T+I b. 3RsT+I d. R2 3(T+D) e. None of the others. 4. Having 15 TV ads can be part of a feasible solution to the problem. a. True b. False 5.If a greater than or equal to constraint in a minimization problem has a shadow price of zero, the upper bound of the range of feasibility of that constraint is infinity. a. True b. False

Explanation / Answer

Answer to your question is as follows

1.

c. Max 40T+50R+5I

2.

e.

3.

a.

4

True

5.

False

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