Successful organizations find ways to apply advances in technology in innovative

Question

Successful organizations find ways to apply advances in technology in innovative ways. Consider the new capabilities that technology offers and how those capabilities are being used in the world of marketing. Write an essay explaining how marketers are using new technology to achieve their goals. Identify some important advances in technology. Explain what these technological advances do and why they are an improvement over what was previously available. Describe innovative and effective ways that marketers are using these advances to help their organizations. Provide examples to support your conclusions

Explanation / Answer

Answer:

Marketer uses data analytics or big data analysis tool to analyse the customer & their needs.Big data analytics examines large amounts of data to uncover hidden patterns, correlations and other insights. With today’s technology, it’s possible to analyse your data and get answers from it almost immediately.

Big data analytics uses software tool that finds various business benefits, including new revenue opportunities, more effective marketing, better customer service, improved operational efficiency and competitive advantages over rivals.

Big data uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make business decisions.

Big Data Analytics tools are important for companies and enterprises because of the volume of Big Data now generated and managed by modern organizations. Big Data Analytics tools also help businesses save time and money

marketing efforts are help to maintain a relationship with current customers or new customers

Building the network, means your business colleagues, professional acquaintances, prospective and existing customers, partners, suppliers, contractors and association members.E-mail marketing keeps relationships. Build your reputation as an expert by giving away some free insight. E-mail marketing is a cost-effective and easy way to stay on customers' minds, build their confidence in your expertise, and retain them.

Power of social media is helping the brand to cater to more customer but if brand didnt maintain the transparacy & promise to deliver the product. This may spoil the brand in one day & campany can go into loss in one day only. some of the example already happen in past few year

People will prefer the review of product by user rather that what claim by company on promotional video or presentation.so user will take control over companies brand. Online website review, social media post about the product will be more relevent in decision making for purchasing the product.

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